Cisco launches comic book series targeting security professionals
March 11th, 2009
Cisco is getting pretty innovative. They just released a comic book style 4 part animation series called The Realm. It’s about a group of Cisco engineers battling the evils of network security within the world. This is launched to coincide with their industry conference next month.
Each episode raises issues surrounding security threats, like identity theft and malware, that are averted by comic book heroes, said Marie Hattar, VP of marketing. “The idea was, it would drive the readership to look for products that could [protect them] in real life,” she added.
Taping into the stereotypical security person’s love of comic books and online games, this may proof to be a gimmicky (but effective) effort.
